News — bar

I've had the pleasure of spending 24h in Berlin twice in the space of two months and I have to say, I'd love to go back when I had a bit more time to investigate things. I was there first to judge the European Search Awards then to attend the awards ceremony and each time I made sure I had a chance to make the foray into the city to taste of the local cuisine. I was staying at the Raddison Blu the first time, with its giant fish tank in the middle, soaring up several stories. The second time...

TOBLERONE is a unique example of outstanding product branding. You must have wondered at some point how TOBLERONE came by its strange name and striking good looks… The name and the shape TOBLERONE originates from the chocolatier's family name "Tobler" combined with "torrone", the Italian word for nougat. There are a great many legends about TOBLERONE triangular shape. Chocolate lovers around the world have always believed that Theodor Tobler took his inspiration from his mountainous homeland, and in particular the Matterhorn with its characteristic triangular shape.   But according to Theodor’s sons, the TOBLERONE bar was modelled on something sexier...